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Pedestrian Shops Continues Earth Day Shoe Recycling Tradition -- Solar Energy now part of the long-time green shoe retailer's story

Pedestrian is known for its selection of the world's most comfortable brands of shoes and its commitment to defining its success (Green business practices) in social and environmental as well as economic terms.

Boulder, CO April 9, 2008 -- The Pedestrian Shops is celebrating its B' Earth day again this year with a shoe drive to benefit people in need. Pedestrian, Boulder's comfortable shoe stores were selling shoes 38 years ago, on the original Earth Day in the spring of 1970.

New or slightly used footwear is being collected at the Pedestrian Shops locations, at 1425 Pearl on Boulder's Downtown Mall and south of McGuckin Hardware in The Village, from Friday, April 18, through Monday, May 5. Customers who bring in a pair of shoes qualify for a 10 percent discount on any purchase, including footwear already sale priced.

"A purchase isn't necessary. We're just really happy to get good used shoes from people who want to help someone in need," said Lauren Polk, general manager of the Pedestrian Shops.

This is the Pedestrian Shops' (comfortableshoes.com) 40th shoe drive. It has been conducting annual Thanksgiving and Earth Day shoe drives for 20 years. More than 30,000 pairs of reusable shoes have been collected by the Pedestrian for distribution by the First Presbyterian Church Deacon's Closet and other community partners.

Pedestrian is known for its selection of the world's most comfortable brands of shoes and its commitment to defining success in social and environmental as well as economic terms. Green business practices are especially important to Pedestrian. Apart from shoe sales, Pedestrian considers its greatest success to be the recent activation of its 10.32-kilowatt solar power plant, which produces carbon-free energy equal to nearly 50 percent of the energy necessary to power its headquarters location on Boulder's downtown mall. The plant will prevent 28,000 pounds of carbon dioxide emissions from entering the Earth's atmosphere each year. More examples of the Pedestrian Shops' social and environmental programs can be found and commented on at comfortableshoes.com/blog .

"We believe we're the world's first solar-powered shoe store and we know we sell the world's most comfortable brands of shoes," said Richard Polk, president of Pedestrian Corporation. "I'm really excited by the notion that we now can sell shoes without leaving a carbon footprint."

The Pedestrian Shops encourages its customers to enjoy life and take a walk.

PEDESTRIAN SHOPS HARNESSING THE ENERGY OF THE SUN

Boulder's Pedestrian Shops Builds a Solar Power Plant at 1155 Canyon

Boulder, Colo., March 21, 2008 - Pedestrian Shops, a locally owned and
operated retailer, may have become the world's first solar-powered shoe
store this week, when its 10.32-kilowatt photovoltaic array went into
service. Namaste Solar Electric installed the solar panels and supporting
equipment on the flat roof of the new 1155 Canyon Building. The system is
owned and operated by the Pedestrian Shops as Pedestrian Energy, and will
provide clean electricity preventing 28,000 pounds of carbon dioxide
emissions a year from entering the Earth's atmosphere.

Pedestrian Shops, lacking adequate roof space on its own historic building
for a solar PV array, located its system a few blocks away on a building
with excellent solar exposure. Under a Solar Power Purchase Agreement or
PPA, Pedestrian Shops will sell more than 14,000 kWh of solar electricity
each year for use in the 1155 Canyon Building, with any momentary excess
going to the local power grid. For the next 20 years the electricity will
cost 15 percent less than Xcel Energy's prevailing rates. Owners of 1155
Canyon have leased the sunny roof space to Pedestrian Shops for those same
20 years.

Typically a significant amount of upfront capital is required to finance
installation of a solar electric system. The Solar Power Purchase Agreement
removes the capital requirement for building owners who have sunny roof
space and can act as a "host" for the solar PV array, as 1155 Canyon is
doing. The arrangement is also attractive to Pedestrian Shops, which will
benefit from significant rebates, renewable energy credit payments, and
investment tax credits.

Solar PPA relationships are relatively new in Colorado. Xcel Energy has
created specific rules for PPAs developed in its service territory. Namaste
Solar's expertise is being used in multiple Colorado projects that employ a
PPA financing structure.

Like many other downtown Boulder businesses, Pedestrian Shops has been
offsetting its energy usage with Renewable Energy Credits for several years,
which made it one of the first virtually wind-powered shoe stores in the
United States. The company also employs other green energy strategies,
including energy efficient compact fluorescent light bulbs and recycling.

This first Pedestrian Energy project will generate energy equal to nearly 50
percent of the power necessary to operate the Pedestrian Shops store at 1425
Pearl St. on Boulder's downtown mall.

"We must take positive steps in response to climate change," said Richard
Polk, president of Pedestrian Corp., which owns Pedestrian Shops. "Our goal
with Pedestrian Energy is to demonstrate that business can go even further
than, as in our case, selling shoes without leaving a carbon footprint."

Stephen Irvin, co-owner of Namaste Solar Electric, said, "Pedestrian and
1155 Canyon have taken a large step forward in the name of environmental
leadership - their relationship should be seen as a model for businesses in
our community. It has been a pleasure to develop this project whereby
Pedestrian can take advantage of state and federal investment tax benefits
while 1155 Canyon buys clean electricity at a cheaper price from Pedestrian
Energy, the Pedestrian Shops' solar power company."

1155 Canyon

1155 Canyon is Boulder's first mixed-use building with shell and core
certified as LEED Silver. LEED, an acronym for Leadership in Energy and
Environmental Design, is the nationally accepted benchmark for design,
construction and operation of high-performance green buildings. Housing both
commercial and residential units, 1155 Canyon also hosts its own solar PV
and solar thermal arrays to generate energy and heat. The majority of 1155
Canyon's roof is used for solar energy collection by Pedestrian and the
building's own arrays.

Namaste Solar Electric

Namaste Solar Electric is an employee-owned solar electric company dedicated
to the betterment of the planet by bringing clean, reliable and affordable
renewable energy technologies to homes, businesses, and nonprofits
throughout the Denver/Boulder area. Integrating both holistic and
traditional business methods, Namaste Solar is the leading solar electric
company in Colorado with more than 350 solar electric systems installed
since 2005. With a values-based business model and reputation for
philanthropy, Namaste Solar is a likely partner for local businesses that
want to make a positive impact on the community by purchasing a solar
electric system. Namaste Solar is committed to maintaining the highest
standards of environmental stewardship, customer satisfaction, employee
morale, community involvement, and professional integrity.
www.namastesolar.com

Pedestrian Shops

The Pedestrian Shops, a 39-year-old family-owned company, operates two
Boulder stores, one on the Pearl Street Mall and the other in The Village
shopping center, as well as the web site, www.comfortableshoes.com
. Pedestrian Shops sells the world's most
comfortable brands of footwear and encourages its customers to enjoy life
and take a walk.

Richard Polk

Richard's interest in Solar Energy began long before he became concerned
about energy shortages and climate change. In 1963 he won a first-place
award for his junior high school science project on solar energy, and 40
years later he is still promoting solar energy. On Dec. 14, 2006, an
innovative solar sales tax rebate ordinance he proposed while a Boulder city
council member became law. The ordinance provides for rebating a portion of
the sales tax paid on the purchase of photovoltaic or solar thermal systems.
Thirty-five percent of the rebate is returned to the person or business that
paid the sales tax and the remaining 65 percent is used to install renewable
energy systems on affordable housing and site-based non-profit
organizations, adding a unique social equity component to the solar
ordinance. In the ordinance's first 12 months, the amount of solar installed
in Boulder more than doubled; in year two an increase of more than 1,000
percent in watts installed is expected. Richard continues to promote solar
energy by serving on the customer advisory board of Xcel Energy's Renewable
Energy Trust, as well as through other projects including Pedestrian Energy.

The Pedestrian Shops is proud to have been recognized by Clean and Green as being an environmentally conscious retailer by using wind energy to power our business.

The Pedestrian Shops has always been a leader in promoting and using earth-friendly business practices. Here are some of the ways that we have helped to minimize our consumption and waste, and how we have helped people in need.

Whenever possible, we will use recycled shoe boxes to ship internet orders

Our store is 100% wind-powered with Renewable Energy Credits

All store employees are offered an Eco-pass for Boulder's city bus system

Every Thanksgiving, the Pedestrian Shops holds a shoe drive. In celebration of the many things we all have to be thankful for, Boulder's Pedestrian© Shops are encouraging customers to donate shoes they don't use to help people in need. Customers bringing in a pair of recyclable men's, women's, or children's shoes will receive a 10% discount on any new pair of shoes, sandals, clogs, or hiking boots

To celebrate EARTH DAY, the Pedestrian Shops encourage customers to recycle their shoes for people in need. Customers bringing in a pair of recyclable men's, women's, or children's shoes will receive a 10% discount on any new pair of shoes, sandals, clogs, or hiking boots

" LAS VEGAS, Feb. 9 /PRNewswire-FirstCall/ -- CROCS(TM) Inc.,
(Nasdaq: CROX) manufacturer of a new breed of comfort shoes, today introduced
a fashionable women's model, the Prima(TM) and the Kids line of the Athens(TM)
flip-flop model, to join its line of footwear offerings at the World Shoe
Association Show February 10 - 13, 2006, at the Sands Expo Center in booth
#956. In addition, CROCS will unveil three new colors -- turquoise, metallic
gold and metallic silver -- expanding the vibrant CROCS palette to 20 color
offerings.
The ballet-inspired Prima model features CROCS' exclusive
proprietary closed cell resin, Croslite(TM), which warms and softens with body
heat, while molding to the foot. The sculpted footbed has been ergonomically
enhanced for maximum cushion and comfort. The fashion forward and
slim-fitting Prima is an innovative addition to CROCS' unique line of
lightweight, non-marking, odor-resistant footwear. The Prima, available at
select retailers in Summer 2006, will come in women's sizes (4-12).
The Kids Athens model brings the comfort and style of the
adult Athens flip-flop to children. The Kids Athens will come in six fun
color combinations and will be available in children's sizes (12-3). The
shoes will be available at retailers in March 2006.
CROCS' expanded color offerings include two metallic shades, gold and
silver, as well as turquoise. The new metallic colors will be seen across
four CROCS shoe models and will be available at select retailers in Summer
2006.
"Expanding our offerings to include the Prima and Kids Athens models will
enhance our current line-up and offer shoes perfect for savvy trendsetters and
children on the go," said Ron Snyder, CEO of CROCS Footwear. "We remain
committed to comfort and function with these new models, which both feature
our proprietary Croslite resin that offers the ultimate in comfort and
function."

About CROCS(TM):
CROCS Founders dreamed about the perfect boat shoe. They wanted fashion,
function and fun in an extremely comfortable shoe.
In just three years, CROCS has become a phenomenon all its own, loved by,
doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of
course -- boaters. In 2005, Footwear News, a leading footwear trade
publication, named CROCS "Brand of the Year" to honor the company's success in
the retail industry and the overwhelmingly positive response to the brand from
consumers. Previous winners of this prestigious award, include Jimmy Choo,
Christian Louboutin and Puma.
Hop on a boat, stroll on the beach, or walk to a meeting, and you'll see
that CROCS shoes are the most comfortable and versatile shoes you'll ever own.
CROCS are a new breed of footwear that provides comfort and performance
through its unique materials and designs. All CROCS shoes feature CROCS'
proprietary closed cell resin, Croslite(TM), which warms and softens with body
heat and molds to the user's feet. The European styling of the orthotic heel,
built-in arch support, and tarsal bar position your feet for the ultimate in
foot comfort and health. CROCS are perfect for boating, diving, water sports
and every day wear. They will not mark floors or boat decks and are ideal for
people who are on their feet all day and need light, comfortable shoes. CROCS
are sold in more than 6,500 North American retail locations and come in a wide
array of colors and styles."

Read the entire press release at http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-09-2006/0004278362&EDATE=

July 2005 - In response to the huge demand for Crocs, the Pedestrian Shops added a wing to its Boulder Colorado Pearl Street store. This expansion is dedicated entirely to house and display Crocs Footwear.

We received a shipment of over 5000 pair this month, and in the picture to the left you can see that they sure do take up a lot of space.

We were able to sort out and display the shoes within a matter of days in our new Crocs room.

So impressive that the Denver Post interviewed our owner, Richard Polk, about the expansion, and the growing Crocs Phenomenon.

"We sell more Crocs by lunch than some of the other lines we carry sell all year," Polk said Monday.

Our first customer:

Seven-year-old Jana Wirth, on vacation from Altstetten, Switzerland, browses a veritable rainbow of Crocs at the newly expanded Pedestrian Shop in Boulder. Last month the store sold 4,000 pairs of the trendy shoes. (Post / Glenn Asakawa)

Manager Steve Fagin, putting the finishing touches on the store.

NOVEMBER 2003
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

In celebration of the many things we all have to be thankful for, Boulder’s Pedestrian Shops are encouraging people to donate shoes they don’t use to help other people in need.

From Monday November 21st through Sunday December 14th, customers are encouraged to bring in a slightly used pair of shoes and receive a 10% discount on any new pair of shoes, boots, slippers, or clogs including footwear already SALE PRICED. The Pedestrian Shops donates the usable footwear to local assistance organizations.

This is the Pedestrian Shops fourteenth Thanksgiving Shoe Drive. It also conducts a similar shoe drive each April as a part of its Earth Day celebration. Over 12,000 pairs of shoes have been collected for reuse over the past thirteen years.

Pedestrian Shops’ owner, Richard Polk, said, “We especially appreciate the people who don’t need new shoes, but still take the time to bring us shoes they just don’t wear, because they want to help someone in need.”

The Pedestrian Shops have three locations: one at 1425 Pearl on the Downtown Mall, a second in the Village Shopping Center facing Folsom between Arapahoe and Canyon, and a third on the internet at: http://www.comfortableshoes.com/

May 2003
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

Pedestrian Shops and Chaco Sandals Challenge Customers to Help the Boulder Parks & Recreation Foundation Fund Summertime Programs for the Youth Recreation Program

Boulder, Colo., May 19, 2003 - The Pedestrian Shops, Boulder’s oldest comfort-focused shoe store, and Chaco, the Paonia-based, environmentally-conscious footwear company, have partnered with the nonprofit Boulder Parks & Recreation Foundation (BPRF) to enrich summer recreational activities for low-income youth through a retail giving program.

How it works
During the four-week period between May 23 and June 22, 2003, the Pedestrian Shops will offer a $10 discount on all Chaco Sandals. At the same time, Chaco Sandals will donate $10 per pair to the BPRF, for the first 175 pair sold.

The funds raised for BPRF are earmarked to be donated to the Youth Recreation Program, which provides positive recreational opportunities and resources to children from low-income families. This will provide opportunity these children may not otherwise have, including hiking, cycling, playing soccer and swimming -- activities that help expand knowledge, build self-confidence and teach important interpersonal skills.

“Summer is coming and everyone wants to get out and play. But, in Boulder, not everyone realizes that there are loads of kids who can’t afford to participate in everything the area has to offer,” said Richard Polk, Pedestrian Shops owner and BPRF donor and board member. “With this program, we hope to leverage the summer sandal sales to help these kids get out and be kids.

“In addition to helping children, who may otherwise miss out on outdoor activities, team sport, skill building and camaraderie, this program supports the values and mission of all three partners involved,” said Annmarie Jensen, BPRF president.

- more -

Pedestrian Shops, Chaco Sandals partner with the Boulder Parks & Recreation Foundation
May 19, 2003
Page 2-2-2

About BPRF
The Boulder Parks and Recreation Foundation raises, accepts, and distributes funds to enhance the use, acquisition and development of parkland and recreational facilities and services.
The Foundation carries out its activities with openness and a sense of responsibility and dedication to the community. The Foundation fosters the creation of opportunities for individuals to support parks and recreation, and to enrich the quality of life for all of our community members. Additional information about BPRF can be found at: www.boulderprf.org

About the Pedestrian Shops
Established in 1969, the Pedestrian Shops have a 34-year history of participation in philanthropic partnerships. An example of these partnerships is the retailer’s semi-annual shoe drive, which has collected over 10,000 pair of shoes for people in need. Additional information about these partnerships can be found at www.comfortableshoes.com/presspage.cfm.

The Pedestrian Shops have two Boulder locations: one at 1425 Pearl on the Downtown Mall, the other in the Village Shopping Center facing Folsom between Arapahoe and Canyon.

About Chaco
Chaco makes comfortable, durable footwear. With a strong commitment to our environment, the company allocates 3% of after-tax-profits annually to philanthropic programs related to the outdoors, including the Sierra Club, Conservation Alliance, and Colorado Wilderness Network. The Paonia, Colorado-based company has been independently owned by its founder, Mark Paigen, since 1989. Additional information about Chaco can be found at www.chacousa.com

Boulder's PEDESTRIAN SHOPS originally opened as an Earth Shoe Store 33 years ago in 1970. The Earth Shoe was a funny looking, albeit comfortable Danish Shoe famous for its 'negative heel' and oblique toe that was introduced in the United States on the original Earth Day in the Spring of 1970, and now Earth is back, styled for today's fashion.

To celebrate this year's EARTH DAY, the PEDESTRIAN SHOPS are again encouraging customers to recycle their shoes for people in need. The first hundred people who bring in a used pair of shoes and try on an earth shoe will receive a free Earth Backpack-a $9.95 value. New and unloved or slightly used footwear may be dropped off at either the PEDESTRIAN SHOPS location at 1425 Pearl on Boulder's Downtown Mall or its location in the Village Shopping Center facing Folsom between Arapahoe and Canyon.

As an added incentive, from Friday April 11th through Sunday,April 27, customers bringing in a pair of recyclable men's, women's, or children's shoes will receive a 10% discount on any new pair of shoes, sandals, clogs, or hiking boots, including footwear already SALE PRICED. The PEDESTRIAN SHOPS will donate the usable recycled footwear to the Boulder Shelter for the Homeless, First Presbyterian Church's Deacon's Closet, and other local assistance organizations.

Richard Polk, owner of the PEDESTRIAN SHOPS said, "We appreciate our suppliers supporting our shoe drives; this year, Earth Footwear ( yes it’s back ) donated five hundred dollars worth of Backpacks. During recent drives, Naot and Rieker Footwear donated over $30,000 worth of sample shoes."

The PEDESTRIAN SHOPS, a local retailer that features the World’s Most Comfortable Brands of Shoes has been conducting annual Thanksgiving and Earth Day shoe drives for 14 years. Over 11,000 pairs of shoes have been recycled for people in need.

NOVEMBER 2002
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

In celebration of the many things we all have to be thankful for, Boulder's Pedestrian© Shops are encouraging customers to donate shoes they don't use to help people in need.

From Monday November 22nd through Sunday December 15th, customers are encouraged to bring in a slightly used pair of shoes and receive a 10% discount on any new pair of shoes, boots, slippers, or clogs including footwear already SALE PRICED. The Pedestrian Shops donates the usable footwear to the Boulder Shelter for the Homeless, First Presbyterian's Deacon's Closet, and other local assistance organizations.

This is the thirteenth Thanksgiving Shoe Drive run by the Pedestrian© Shops, a local retailer featuring comfortable brands of shoes. The Pedestrian also conducts a similar campaign each April as a part of its Earth Day celebration. Over ten thousand pairs of shoes have been collected over the past thirteen years.

The Pedestrian© Shops' owner, Richard Polk, said, "We especially appreciate the people who don't need new shoes, but take the time to bring us shoes they don't wear, just because they want to help someone in need.

The Pedestrian© Shops have two locations: one at 1425 Pearl on the Downtown Mall, the other in the Village Shopping Center facing Folsom between Arapahoe and Canyon.

Pedestrian Shops employees move shoes that were donated in a recent shoe drive

Dansko Day May 2002 Story
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

In honor of teacher appreciation day, all 23 Bear Creek elementary school teachers received free Dansko Clogs at Boulder's Pedestrian Shops on Friday, May 10, 2002. The teachers were the recipients of a $1000 grant from the Jared Polis foundation. Jared Polis is the young man who, in his 20's sold the Blue Mountain Arts e-card business for nearly a billion dollars at the height of the Internet boom. The Dansko Company allowed the Pedestrian Shops to charge $1144.50 of the nearly $3000.00 shopping spree to its co-op advertising budget and Dansko also gave each of the teachers a bright yellow canvas Dansko bag.

The Pedestrian Shops picked up the additional seven hundred dollars. Richard Polk, president of the Pedestrian Shops said: "we really appreciate the generous vendor support we have received for community projects. Rieker shoe sent us $30,000 worth of sample shoes during our most recent Thanksgiving shoe drive and Earth Footwear supported last month's Earth Day shoe drive with a $1500.00 donation."

Polk went on to say, "This was really fun-teachers give us so much for so little. We really wish we could give every one of them a pair of comfortable shoes. We're very lucky to have partners like Dansko that care about the same things we do.

Earth Day 2002 Story
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

Boulder's PEDESTRIAN SHOPS originally opened as an Earth Shoe Store 31 years ago in 1971. The Earth Shoe was a funny looking, albeit comfortable Danish Shoe famous for its 'negative heel' and oblique toe that was introduced in the United States on the original Earth Day in the Spring of 1970, and now Earth is back, styled for today's fashion.

To celebrate this year's EARTH DAY, the PEDESTRIAN SHOPS are again encouraging customers to recycle their shoes for people in need. The first hundred people who bring in a used pair of shoes and try on an earth shoe will receive a free Earth Backpack-a $9.95 value. New and unloved or slightly used footwear may be dropped off at either the PEDESTRIAN SHOPS location at 1425 Pearl on Boulder's Downtown Mall or its location in the Village Shopping Center facing Folsom between Arapahoe and Canyon.

As an added incentive, from Friday April 12th through Sunday April 28th, customers bringing in a pair of recyclable men's, women's, or children's shoes will receive a 10% discount on any new pair of shoes, sandals, clogs, or hiking boots, including footwear already SALE PRICED. The PEDESTRIAN SHOPS will donate the usable recycled footwear to the Boulder Shelter for the Homeless, First Presbyterian Church's Deacon's Closet, and other local assistance organizations.

Richard Polk, owner of the PEDESTRIAN SHOPS said, "We appreciate our suppliers supporting our shoe drives; this Earth Day, Earth Footwear donated a thousand dollars worth of Backpacks and advertising. Last Thanksgiving, Rieker Footwear donated $20,000 worth of sample shoes."

The PEDESTRIAN SHOPS, a local retailer that sells the World's Most Comfortable Brands of Shoes conducts annual Thanksgiving and Earth Day shoe drives.

2002 Partners Breakfast
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

Anyone who has given away money to support a cause they believe in knows that philanthropy is fun, makes you feel good, and is probably just the right thing to do.

My two minutes will be spent telling you that philanthropic campaigns have also been profitable for my small company; they are good for morale and have not always involved writing a big check

As an example, the Pedestrian Shops uses cooperative advertising funds earned from our suppliers as a percentage of purchases to cover the wholesale cost of shoes contributed to local fundraisers.

We were recently contacted by Bear Creek elementary school and were told that they had won a thousand dollar Jared Polis Foundation Teacher’s Appreciation Day essay contest. Their essay was a Dr. Seuss adaptation that included the following request: ‘If you buy the right Dansko Clog, we’ll buy the left’

Our response was to call Dansko and arrange to use our co-op balance to cover the wholesale cost of the clogs. The entire 23-teacher faculty visited our shop and enjoyed a totally free $3000 shopping spree.

Pedestrian’s semi-annual shoe drives for the homeless are other examples. Shoes collected locally have been supplemented by our suppliers desire to be a part of the story. During last Thanksgivings shoe drive, the Rieker Shoe Company sent us $25,000 worth of sample shoes. During a recent Earth Day shoe drive, the Naot shoe company sent a similar shipment.

My favorite example is a successful 1981 fundraiser for Memorial Hospital called “Tie Yours On.” This philanthropic opportunity resulted from an art collector friend showing me a giant shoe lace ball – It was over 30” in diameter, and had this wonderful story about a nervous shoe shine guy that started the ball with a pair of Al Capone’s shoe laces. The Tana Co. – A manufacturer of shoelaces and polishes provided advertising support and new shoelaces for every person who came into our shop, tied their old laces onto the ball, and made a donation to the campaign. The Pedestrian Shops gave each participant a numbered certificate as evidence that their laces were a part of the ball.

All of these examples of Pedestrian Shops campaigns were successful from the beneficiary’s perspective. While each campaign had some expense, the cost was more a matter of staff time than dollars. A great value when you consider employee ownership in the resulting goodwill. In each example a partner contributed as much as or more than we did, and was delighted with an outcome that included industry and local publicity.

In short, I believe that people do care and that a ‘culture of giving’ can be a significant factor in any businesses success.

THANK YOU

INTERNATIONAL SHOE MANUFACTURER DONATES TO BOULDER DRIVE FOR SHOES - December 2001
FOR IMMEDIATE RELEASE
FOR ADDITIONAL INFORMATION
CONTACT: Richard Polk
Pedestrian Shops 303-449-5260
Richard@pedestrianshops.com

The Rieker Shoe Company of Tuttlingen Germany has donated 276 pairs of new sample shoes to the Pedestrian Shops annual shoe drive, a $ 25,000 retail value. The Pedestrian’s Thanksgiving shoe drive continues through December 9th. Customers can bring in a slightly used pair of shoes to receive a 10% discount on any new pair of footwear in the store, even shoes already on sale. The used shoes will be donated to the Boulder Shelter for the Homeless, First Presbyterian’s Deacon’s Closet and other local assistance organizations.

This is the 12th annual Thanksgiving shoe drive run by the Pedestrian Shops. The Pedestrian Shops is a locally owned retailer with two Boulder locations: one at 1425 Pearl Street Mall and another in the Village Shopping Center between Arapahoe and Canyon.

Pedestrian Shops featured in Business Week. You can read the whole article here. http://www.comfortableshoes.com/businessweek1.pdf

The trademark, THE PEDESTRIAN ® was first used by The Rogers Peet Co. in June of 1915 to identify its comfortable shoes. In July of 1918, THE PEDESTRIAN ® was awarded the protection of Trademark Registration No. 126893 by the United States Patent and Trademark Office. The mark was subsequently assigned to and remains the most highly valued asset of Pedestrian Corporation.

Our Housemarks:
We are involved in providing the public with an increasingly diverse group of goods and services. To indicate the common source of these goods and services, we have developed a simply yet unique Housemark program.

The programs consists of two components:

1. Our House Wordmark:

2.Our House Symbolmark:

These two registered trademarks are now used singularly or in combination, eg, as identifying components of all our trademarks.

Our Trademarks:
The following trademarks and servicemark identify Pedestrian Corporation as the common source of a wide variety of goods and services including but not limited to: footwear, clothing, walking, sticks, umbrellas, back packs, purses, briefcases, pedometers, portable electronic devices, pamphlets of an information nature and retail stores.

Pedestrian Corporation's trademarks enjoy the proctection of several valid registrations in the United States Patent and Trademark Office including Nos.

126,893
1,093,753
1,102,131
1,104,798
1,147,403
1,174,327
1,201,210
1,232,593

Use of Pedestrian Corporation Trademarks without its license
is strictly forbidden. INFRINGERS WILL BE PROSECUTED.

For additional information potential Trade mark licensees and/or
PEDESTRIAN ® SHOPS franchisees may contact:
E. Richard Polk, President
Pedestrian Corporation
1425 Pearl Street
Boulder, Colorado 80302
PHONE: 303.443.5260
EMAIL:shoes@pedestrianshops.com

In an effort to demonstrate how businesses can contribute to the solution of a community wide problem, The Pedestrian Shops in Boulder is conducting the "Show Some Sole" antipollution campaign. The campaign is occuring during the months of April and May, and is designed to encourage Denver/Boulder residents to walk instead of drive, thus, cutting down on the Metro's number one polluter...the automobile.

The Pedestrian Shops, which carries a wide range of shoes and other "Pedestrian Paraphanalia," is offering a number of special prizes to be given away at a May 20th Grand Prize Drawing, as well as storewide discounts as incentives for Denver/Boulder residents to get involved in the "Show Some Sole" program.

In order to qualify for the grand prizes and discounts participants need only pick up a "Pedestrian Sole Card" and fill in the ten blanks with the dates, destinations, and distances of ten places to which they walk during the campaign period, however, no purchase is necessary.

"We feel that the time has come for members of the business community to take a more socially responsible role by providing programs like "Show Some Sole" which directly contribute to solving problems like pollution," Richard Polk, Pedestrian Corporation, President Said."

The Pedestrian Shops is a unique shop concept, catering to the needs of America's walking public.