Pedestrian Shops celebrates 40th Birthday with Frozen Yogurt and Good Cheer

The Pedestrian Shops shoe store is celebrating our 40th Birthday on Saturday, August 21, by buying frozen yogurt from céfiore for the first 1,000 people who walk in to our downtown or Village shop and wish us a Happy Birthday.

1970 was a big year in Boulder’s history, marking not only the birth of the Pedestrian Shops, but also the nation’s first Earth Day, the opening of the Watts-Hardy milk processing plant that is now the Dairy Center for The Arts and the founding of Western Disposal.

Said Richard Polk, one of Pedestrian Shops’ founders, “It’s been great to make Boulder comfortable for 40 years. My daughters, Lauren and Zoe, and I are looking forward to the weeklong party.”

Polk and his then-partner, Tony Chirikos, originally started selling Earth Shoes out of a pickup truck in the late 1960s. Their first customers were employees at BrilligWorks bookstore. After graduating from the truck to an old Bookmobile, they opened a store at 1334 Pearl Street, across from the Courthouse, before the Downtown Mall when Pearl was still a street with traffic and parking. In the same block were Cotangent, where Anna Zapp and Rosie Cabas made cowboy shirts for rock stars, and the legendary Fred’s restaurant, where host Fred Shelton sang and played guitar to entertain his customers. In the 1980s Pedestrian moved to our current downtown location at 1425 Pearl. We also have had a store in the Village Shopping Center for 30 years.

Now the company is famed for firsts, including being the world’s first solar-powered shoe store, the world’s first shoe store to sell Crocs, and inventing the now popular concept of focusing on comfortable walking shoes. At least as far as we know.

For the rest of our birthday week, from Sunday through Friday, Aug. 22- 27, the Pedestrian Shops will continue giving free céfiore yogurt shop coupons to customers who make purchases. We will also have drawings for free shoes, and more.