Earth Shoes Burn Calories?
I remember when Earth Footwear came "back" several years ago. They were originally called "Earth Shoes" in the 70's, and since I am all of 37 years old, I don't really remember them. Our owner, Richard brought a pair of the new ones in and he was very excited about them. He, of course, remembers what a big deal they were back in the day. Time magazine even took time to 'remember' them in 2001 with a sort of a 'they're back' article. I took one look at the pair Richard was holding and thought "They look nice, but what is the big deal?" I sort-of took his word for it that we might sell a few pair if we carried them in the store. I wasn't holding my breath, though.
As I remember, we were one of the first e-tailers to have the "new" Earth Footwear/Shoes available online. Almost immediately, we could not keep up with the demand. It seemed like every aging hippie in America was calling us, e-mailing us, or coming into the store to get their hands on a pair of these flashbacks to the past.
It was an exciting time, and over the past 4-5 years, the Earth brand has really developed. I actually bought a pair, and wore them until they fell apart. The reason that I liked them, and the reason that most people like them is that they have a unique "negative heel" that keeps your posture in good shape, and tones your calf and core muscles while you walk, and apparently they also burn more calories in the process:
The first year they were back out, I can only remember a handful of styles. I think the style I was wearing was called the "Dynamite" but I don't think they make that one any more. Now, it seems as if Earth Footwear is on the leading edge of innovation and style every year. Their product line has grown incredibly to include boots, sandals and shoes.
I think it is safe to say that Earth is in it for the long-run. Every year, it is exciting to see what they come out with. If you can burn calories by wearing their shoes now, maybe in 10 years you'll be able to run the equivalent of a marathon without ever leaving your office. Well, probably not, but I'm sure they will continue to innovate!
