Pedestrian Shops Blog

" LAS VEGAS, Feb. 9 /PRNewswire-FirstCall/ -- CROCS(TM) Inc.,
(Nasdaq: CROX) manufacturer of a new breed of comfort shoes, today introduced
a fashionable women's model, the Prima(TM) and the Kids line of the Athens(TM)
flip-flop model, to join its line of footwear offerings at the World Shoe
Association Show February 10 - 13, 2006, at the Sands Expo Center in booth
#956. In addition, CROCS will unveil three new colors -- turquoise, metallic
gold and metallic silver -- expanding the vibrant CROCS palette to 20 color
offerings.
The ballet-inspired Prima model features CROCS' exclusive
proprietary closed cell resin, Croslite(TM), which warms and softens with body
heat, while molding to the foot. The sculpted footbed has been ergonomically
enhanced for maximum cushion and comfort. The fashion forward and
slim-fitting Prima is an innovative addition to CROCS' unique line of
lightweight, non-marking, odor-resistant footwear. The Prima, available at
select retailers in Summer 2006, will come in women's sizes (4-12).
The Kids Athens model brings the comfort and style of the
adult Athens flip-flop to children. The Kids Athens will come in six fun
color combinations and will be available in children's sizes (12-3). The
shoes will be available at retailers in March 2006.
CROCS' expanded color offerings include two metallic shades, gold and
silver, as well as turquoise. The new metallic colors will be seen across
four CROCS shoe models and will be available at select retailers in Summer
2006.
"Expanding our offerings to include the Prima and Kids Athens models will
enhance our current line-up and offer shoes perfect for savvy trendsetters and
children on the go," said Ron Snyder, CEO of CROCS Footwear. "We remain
committed to comfort and function with these new models, which both feature
our proprietary Croslite resin that offers the ultimate in comfort and
function."

About CROCS(TM):
CROCS Founders dreamed about the perfect boat shoe. They wanted fashion,
function and fun in an extremely comfortable shoe.
In just three years, CROCS has become a phenomenon all its own, loved by,
doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of
course -- boaters. In 2005, Footwear News, a leading footwear trade
publication, named CROCS "Brand of the Year" to honor the company's success in
the retail industry and the overwhelmingly positive response to the brand from
consumers. Previous winners of this prestigious award, include Jimmy Choo,
Christian Louboutin and Puma.
Hop on a boat, stroll on the beach, or walk to a meeting, and you'll see
that CROCS shoes are the most comfortable and versatile shoes you'll ever own.
CROCS are a new breed of footwear that provides comfort and performance
through its unique materials and designs. All CROCS shoes feature CROCS'
proprietary closed cell resin, Croslite(TM), which warms and softens with body
heat and molds to the user's feet. The European styling of the orthotic heel,
built-in arch support, and tarsal bar position your feet for the ultimate in
foot comfort and health. CROCS are perfect for boating, diving, water sports
and every day wear. They will not mark floors or boat decks and are ideal for
people who are on their feet all day and need light, comfortable shoes. CROCS
are sold in more than 6,500 North American retail locations and come in a wide
array of colors and styles."

Read the entire press release at http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-09-2006/0004278362&EDATE=